By Jenni Wirtz | 17 January, 2022

First Line Ltd. has kickstarted the new year by strengthening its ever-growing team announcing a new appointment and promotion, as it gears up for another successful and productive year.

Chris Peat has joined the company as Key Account Manager, and is responsible for accounts from Hull in the North East down to the South East, from Tyne & Wear, down to the Isle of White.

Previously working for the Parts Alliance as Regional Support Manager for 15 years, Peat brings a wealth of experience, understanding the needs of aftermarket distributors and their customers.

Excited about his new role and the opportunities it brings, Peat commented: “I’m really excited to work for First Line Ltd., who is a market leader and a highly regarded supplier in the aftermarket.”

First Line Ltd. has also announced the creation of a new position within the company by promoting Key Account Manager, Keith Frost, to the role of International Trading Groups (ITG) Manager.

Frost has been at the company for 10 years and is a well-known and reputable team member among the UK customer base.

Recognising the importance of the international buying group community, First Line Ltd. created the position to enhance communication, support and activity globally.

Frost said: “Over the past decade, I’ve enjoyed listening and communicating with customers to continue to strengthen relationships and develop our service offering to their specific needs. Now, I look forward to putting this into practice on an international level and continuing to spread the First Line Ltd. message far and wide.”

First Line Ltd. was recently recognised at the 2021 Independent Automotive Aftermarket’s (IAAF), ‘Pride of the Aftermarket’ award ceremony, receiving the prestigious runner up award in the Car Supplier of the Year category.

The established aftermarket supplier remains committed to the development of its products and services, which is reflected in the company introducing a total of 568 new-to-range parts in the 2021 alone to complement its market-leading portfolio, including Steering and Suspension, Clutch, Braking and Filter products.

The company has also recently expanded its digital reach by increasing activity on its social media channels through, Facebook, LinkedIn, Instagram and Twitter, as it grows its content library to further support motor factors and garages with greater access to updates than ever before.

The full product portfolio from First Line Ltd. consists of more than 40,000 part numbers, across 60+ product lines. All of which can be looked-up via application or cross reference in the company’s market-leading online catalogue, WebCat:



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