By Jenni Wirtz | 7 January, 2022
Global automotive aftermarket supplier, First Line Ltd., has introduced a staggering 568 new references to its popular First Line, Borg & Beck and Key Parts product ranges in the past year, highlighting its commitment to bringing relevant parts to market fast, to meet the needs of the ever-growing vehicle car parc.
The new parts cover many product categories, including Steering and Suspension, Wheel Bearings, Cooling, Filters, Braking and Cables.
The Steering & Suspension range increased by 185 additions, including Suspension Arms to fit the Jaguar F-Pace, Land Rover Discovery 2017>, Jaguar XE 2015>, Stabiliser Links for Vauxhall/Opel Corsa, Peugeot 208 electric 2019>, Tie Rod Ends for the Mercedes Sprinter 2018>, Top Strut Mounts to fit the Land Rover Evoque and Engine Mountings to fit multiple PSA 2013> applications.
A further 193 references were added to Borg & Beck Braking programme, the standouts include Front Pads for the Renault Clio 2019> and Volkswagen Golf 2019>, Rear Pads for the Vauxhall/Opel Corsa 2019> and Hyundai i30 (with electric handbrake) 2017>, Rear Pads and Discs to fit the Ford Transit Connect 2018>, and Front Discs for the Ford EcoSport 2017>.
Popular new Clutch Kits have been introduced for Peugeot 208, 508, Partner 1.6HDI 2014>, MINI One, Cooper 2013> and Ford Focus, Kuga, C-Max, 2.0 TDCi 2014>.
Other highlights include the Air Filter to fit the Ford EcoSport, Fiesta, Puma and Transit 2017>, an Oil Filter that fits multiple PSA 2018> applications, the water pump with gasket for the Land Rover Discovery/Sport, Range Rover Evoque 2016>, the Thermostat Kit for the Mercedes C-Class, E-Class, GLC Class and SLC 2015>, and a Wheel Bearing Kit which fits multiple PSA and GM 2018> applications.
First Line Ltd rounded off the year by introducing 45 new parts in December alone, with new Stabiliser Links, Suspension Arms, Wishbones, Strut Mounting Kits, Engine Mountings, Water Pumps, Propshaft Bearings, Brake Cables, Brake Discs, Brake Hoses, Oil Sumps and Cabin Filters being introduced, all covering a number of popular makes and models.
This commitment to continue to update and review the full product portfolio, as well as providing exceptional customer service and excellent availability is why the company was recognised in the 2021 Independent Automotive Aftermarket’s (IAAF), ‘Pride of the Aftermarket’ award ceremony, by receiving the prestigious runner up award in the Car Supplier of the Year category.
The full product portfolio from First Line Ltd. consists of more than 40,000 part numbers, across 60+ product lines. All of which can be looked-up via application or cross reference in the company’s market-leading online catalogue, WebCat: webcat.firstline.co.uk/Home