New Addition Proves a Success
First Line took the decision to introduce a range of rotating machines at the beginning of the year and the decision has been fully vindicated as the range has proved to be an instant hit with its customers.
First Line is UAN Supplier Of The Year
Quality component supplier First Line has been named as the United Aftermarket Network (UAN) supplier of the year for 2012, following the buying group's recent trade show at the Madejski stadium in Reading.
New Clutch Catalogue from Borg & Beck
The latest version of the ever-popular Borg & Beck clutch programme is fresh off the press and will soon be available to First Line customers across the country.
Trailer Wheel Bearing Kits
Always on the lookout for products to help its customers take a greater share of the market, quality parts distributor First Line has added a range of trailer wheel bearing kits to its already market leading programme.
Bob Heads The Team Down Under
First Line's recent growth in both its export team and its export sales has now led to its first antipodean appointment, with Bob Price coming aboard as its sales agent for Australia, New Zealand, Fiji and Tahiti.
Remembering a great man:
Sir Eric Quinton Hazel
Please click image for larger version.
First Line Goes Social
In its quest to increase its communication with its valued customers, Banbury-based component distributor First Line has added four new media channels to run alongside its website and monthly eNewsletter...
First Line Success at Motortec
Last month's Motortec Automechanika, Ibérica held in Madrid, presented the First Line team with a second opportunity to showcase its high quality product line up to trade visitors attending Spain's...
Borg & Beck Expands Braking Programme
The ultra successful Borg & Beck braking programme is growing again with the addition of a top quality range of hydraulics to supplement its existing and highly regarded pads, shoes, discs and drums...
First Line Spanish Team Proving Successful
Former Quinton Hazell duo Malcolm Crosby and Antonio Arriola are the men on the ground that are spearheading the rapid growth of the Borg & Beck range within the Spanish aftermarket...
First Line Vital News Competition
Philip Gibson of General Traffic (St Helens) is the lucky winner of the First Line sponsored customer draw in the latest Vital News competition. Philip's prize is the latest...
First Line Secures Sales Manager For Western Europe
If there was any doubt that First Line is committed to its European expansion agenda, the appointment of Andrew McCluskey will dispel the notion as he joins the company as its export sales manager...
First Line Expands Its Export Team
First Line's sights are firmly set on overseas expansion after a foretaste of the rewards that lay outside UK borders after exhibiting in Spain, Russia and Germany during the course of 2012. As a result...
First Line Launches Updated Catalogue
First Line is proud to announce the launch of the latest version of its renowned steering & suspension catalogue (7f) for car and light commercial vehicles...
Rotating Electrics Programme Joins The Line Up
The speed of product development at First Line continues apace with the introduction of a range of more than 500 new 'outright purchase' alternators and starter motors...
Keep cool with First Line
Cooling components from First Line provide factors and their workshop customers with arguably the largest and most accessible range of matching original equipment products in the country. The latest additions include 15 temperature housing units and almost 30 temperature sender units...
Another new range from First Line
First Line is already one of the UK's largest aftermarket suppliers of matching original equipment (OE) quality cables, but the addition of gear control cables adds yet another string to the bow for this ever increasing range...
First Line invests in people
First Line, the Banbury-based distributor of matching original equipment replacement products, has again showed its commitment to the future and to the local community by introducing a number of apprenticeship schemes into its employment policy...
First Line at Automechanika 2012
Banbury-based parts distributor First Line is taking centre stage in Frankfurt with a purpose-built 75sqm stand to showcase both the First Line and Borg & Beck brands...
First Line returns to Moscow
By exhibiting in Moscow again this year, First Line is making it two shows running in the Russian capital as it returns for MIMS Automechanika, Russia in August. However, this time as well as bringing their existing products, they are exhibiting the latest weapon in their formidable armoury, which is the Borg & Beck braking programme...
June 2012June 2012
First Rate First Line
Self-professed Beatles fan John Franklin rarely sings another tune, but is happy to sing the praises of parts supplier First Line and has recently rebranded one of his delivery vans to 'Shout' about it...
First Line: Supporting People
Tour de Hargreaves: Although most people traveling from London to Paris now let the train take the strain and go by Eurostar, Caroline Hargreaves (First Line's Simon Hargreaves sister) took up the challenge to cycle the 500km journey to....
New Product Manager for Borg & Beck
The growing team of professionals at First Line has been strengthened further with the addition of Nick Smith who has joined as the new product manager for the Borg & Beck clutch programme...
Anti-roll Bar Bushes in Pairs
First Line is continuing its practice of increasing the number of the products it supplies in pairs and the latest product to join the 'sold in pairs' line-up is the anti-roll bar bush...
2 Year Warranty On Bearings
First Line has an established reputation for providing factors and their workshop customers with a wide range of premium quality products that can be relied upon by installers and motorists alike...
Start-Stop from Borg & Beck
Although predominantly known to the aftermarket for its quality clutch components and kits, Borg & Beck is proud to announce the addition of braking into the portfolio...
First Line Gets Technical
As a further sign of its commitment to pursue technical excellence in its products and product support, First Line has expanded its technical team with...
New General Export Manager for
Firstline and Borg & Beck
First Line has announced the appointment of Kevin Neaverson to the position of General Export Manager for both the...
More options for First Line Online
First Line's ultra successful website has undergone a further transformation with the launch of two foreign language editions...
Victory lane for First Line
Hot on the heels of its supplier award from Groupauto, the First Line team has now gone one better with a win...
First Line wins Groupauto Supplier Award
Leading multiple parts distributor First Line has taken the runner-up position in the 'Supplier of the Year' category during...
First Line support the up and coming
First Line are please to sponsor up and coming football player Edward Caviezel-Cox who plays for Northampton FC U14s.
Updated Bearing Catalogue Raises The Standard
First Line has launched the latest version of its highly regarded wheel bearing catalogue and...
IAAF MoT e-Petition accepted
IAAF MoT e-Petition accepted – MoT support needed on Public Petitions website...
First Line on the road again.
Hot-on-the-heels of its last appearance in Madrid, First Line is heading across to the other side of Europe to exhibit in Moscow at Automechanika, Russia...
Later order cut off times now available.
We are now in a position to offer further enhancements to our order cut off times...
Ian Boyle Joins The Team
First Line has appointed ex-Quinton Hazell man Ian Boyle to the position of national
Another Recruit For The Growing Braking Programme
Leading parts specialist First Line continues to expand its braking programme with the addition of experienced parts man, Peter Molesworth...
New Strut Protection Kits
One area where the independents are still losing business to the franchised dealers is the supply of suspension strut protection kits. There is a perception that these are one of those...
Pole Position for First Line
Leading all makes parts specialist First Line is making its first foray into motorsport sponsorship after signing an agreement with Wiltshire race circuit Castle Combe at the Autosport International racing...
Len Finlay joins the team
First Line continues to invest in people and welcomes the experience of Len Finlay.
Len has been associated with the aftermarket for several years holding positions
with AP Borg & Beck and latterly...
Pudsey Bear comes to First Line
First Line was happy to support the BBC Children in Need appeal with a visit from...
Automechanika 2010 – Success
With Automechanika 2010 recently over and a record number of visitors: approx. 155 000 visitors from 180 countries, First Line is please to celebrate another successful show...
Now Available On TecDoc
First Line is pleased to announce that its products can now be found on the TecDoc database. TecDoc is a well established information source for the vehicle repair market with the original data of the parts manufacturers. With continual investment in the company this is another big step in the growth of First Line and Borg & Beck in the Aftermarket.